Privacy Policy

Oak City Homes LLC ("Oak City Homes," "we," "us") respects your privacy. This policy explains what information we collect through builtbyoakcity.com and our related pages, how we use it, and the choices you have.

Information We Collect

Information you give us. When you fill out a form, book a call, or contact us, we may collect your name, email, phone number, project address, project details, budget range, and timeline.

Information collected automatically. When you visit our site, we and the tools described below collect information such as your IP address, browser type, device, pages visited, and how you found us. These tools run only on our live website, not on test versions of it.

Analytics and Advertising Tools

Google Analytics. We use Google Analytics to count visits and see which pages are useful. It sets cookies and records page views and clicks on our phone, email, video, and Start Your Project links.

Microsoft Clarity. We use Microsoft Clarity to see how visitors use our site, through heatmaps and session replays. Clarity records how you interact with pages, including clicks, scrolling, and mouse movement.

Microsoft collects this data using first-party and third-party cookies and other tracking technologies. We use it to improve our website. To learn how Microsoft handles your data, see the Microsoft Privacy Statement.

Meta (Facebook and Instagram). We do not run Meta's script on this site. Instead, our server sends Meta a short event when you view a page or click a phone, email, or Start Your Project link (the Meta Conversions API).

Each event includes your IP address, browser user agent, the page address, and the _fbp and _fbc cookie values. Meta uses this to measure and improve our ads and to show ads to people who visited our site.

The _fbp and _fbc cookies last 90 days and are shared with our project landing page at landing.builtbyoakcity.com, which uses the same Meta pixel. You can manage how Meta uses your data for ads in your Meta ad preferences.

Other Services We Use

• YouTube: Videos load from youtube-nocookie.com only after you press play. Once a video plays, Google may set cookies under its own privacy policy.
• Cloudflare: Hosts our website and protects it from attacks. Cloudflare processes server logs that include IP addresses.
• GoHighLevel: Runs our Start Your Project landing page, forms, scheduling, and texting, and stores inquiries in our CRM.

How We Use Your Information

• To respond to your inquiry and schedule consultations
• To prepare proposals and manage your project
• To send appointment reminders, project updates, and occasional marketing messages
• To improve our website, services, and advertising

SMS Messaging

If you opt in to text messages, we may send appointment reminders, project updates, and occasional marketing messages. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for help or call (919) 737-7752.

We do not sell, rent, or share your mobile phone number or SMS opt-in consent with any third parties or affiliates for their marketing purposes.

How We Share Information

We do not sell your personal information. We only share it with:

• Service providers who help us run our business, such as our CRM, scheduling, project management, analytics, and advertising tools. They may only use your information to provide services to us.
• Trade partners and vendors involved in your project, only as needed to complete your work.
• Authorities when required by law.

How We Protect Your Information

We use reasonable safeguards to protect your information. No method of transmission or storage is 100% secure, but we take care to protect what you share with us.

Cookies and Your Choices

These are the main cookies set when you use our live site:

• _ga and _ga_* (Google Analytics): tell visits apart and measure site use. Last up to 2 years.
• _clck, _clsk, CLID, and MUID (Microsoft Clarity): link page views into a session for heatmaps and replays. _clsk lasts 1 day; the others last up to 1 year.
• _fbp and _fbc (Meta): measure and target our ads. Last 90 days.

You can limit or turn off these cookies:

• Block or delete cookies in your browser settings
• Install the Google Analytics opt-out browser add-on
• Change how Meta uses your data for ads in your Meta ad preferences
• Opt out of interest-based ads from many companies through the Digital Advertising Alliance

How Long We Keep Information

Google Analytics keeps detailed visit data for 14 months. Clarity, Meta, and Cloudflare keep data under their own retention policies.

We keep inquiry and client records as long as we need them to serve you and to meet legal, tax, and warranty obligations. After that, we delete them or keep them in a form that no longer identifies you.

Your Requests

• Unsubscribe from emails using the link in any marketing email
• Reply STOP to any text to stop SMS messages
• Contact us to request access to, correction of, or deletion of your information

We aim to respond to access, correction, and deletion requests within 30 days.

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect their information.

Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on this page.

Contact Us

Oak City Homes LLC
4809 Hargrove Rd, Suite 119
Raleigh, NC 27616
(919) 283-4421
contact@builtbyoakcity.com